Boston • New York • Detroit

Visibility + Engagement = Opportunity

Get recommended by buyers and AI.

Buyers and AI recommend what they can verify. We generate The Engagement Engine to data-driven growth.

The Problem

Is AI recommending you?

ChatGPT, Perplexity, Gemini, Claude...are you visible?

48% of B2B buyers vet vendors with AI before they ever call you.
The Mechanism

AI cites what it can verify. So do people.

Authority moves AI. Statistics. Citations. Quotes from sources it trusts. The same signals that earn a human referral. Build for one, win both.

Basis: "GEO: Generative Engine Optimization," Aggarwal et al., ACM SIGKDD 2024. Reported gains reach up to 40% in controlled tests, a ceiling that moves by domain.

The Engagement Engine

Five parts. One system.

Built to make you AI and buyer recommended, and proving it every cycle.

Before content, campaigns, or tactics, we get clear on the fundamentals.

What we define

  • Who your buyer actually is
  • The problem they are trying to solve
  • Why your approach is different
  • What they need to understand before they act

Output

  • The angle that prevents random marketing.

Not a handful of posts and a "good luck." A connected system built for ongoing momentum instead of bursts of activity.

Components, assembled per client

  • Social content
  • Website messaging updates
  • Articles and thought leadership
  • Email campaigns
  • Lead magnets, such as guides and checklists
  • Case studies
  • Sales support materials

Each piece of content gets one job, placed in the sources your industry's engines already trust.

Attraction

Industry insight, strong points of view, problem-awareness posts.

Purpose: get attention
Consideration

Case studies, frameworks, process breakdowns, decision guidance.

Purpose: answer "why you"
Conversion

Assessments, audits, strategy calls, guides, direct next steps.

Purpose: start a conversation

We post, publish, then farm the leads.

What we do

  • Identify who is engaging repeatedly
  • Start conversations
  • Follow up on signals
  • Connect marketing activity to real sales discussions

We measure what works, then adjust so the engine gets stronger every cycle.

What we track

  • What content creates engagement
  • What drives clicks and responses
  • What leads to conversations
  • What turns into real opportunities
The Opportunity

Visibility + Engagement = Opportunity.

Attraction earns the visibility. Consideration earns the engagement. Together they climb out of the typical corner into opportunity.

That climb is our whole game.

TYPICAL Opportunity Attraction VISIBILITY Consideration ENGAGEMENT Conversion ACTION VISIBILITY ENGAGEMENT
Attraction · Visibility

They find you.

Strong points of view. Industry insight. Problem-aware content.

Its job: Get seen by the right people.

Consideration · Engagement

They trust you.

Case studies. Frameworks. Process breakdowns. Decision guides.

Its job: Answer "why you."

Conversion · Opportunity

They call you.

Assessments. Audits. Strategy calls. Clear next steps.

Its job: Turn interest into a conversation.

Different engines trust different sources. Next, where your industry's answers actually come from.

The Landscape

The Right Angle showing up in each engine.

Appearing in one engine says little about the rest. Each reads its own set of sources, so placement is targeted per engine.

EngineWhat it citesWhere to earn placementB2B referral share
ChatGPT
Training + web (Bing)
Trade tech press and reference sources. TechRadar, Tom's Guide, Wikipedia, YouTube. Trade publications first. Broadest reach.
Claude
Real-time (Brave)
Trade press plus depth sources. Medium, Quora, well-structured technical pages. Structured trade and long-form. Technical readers.
Gemini / AI Overviews
Google index
Trade press, Medium, Quora, YouTube. Tracks organic rankings closely. SEO-strong trade and video. Rewards your SEO.
Perplexity
Real-time web
Fresh and community sources. Reddit, Quora, recent coverage. Pattern is general, not tech-specific. Recent third-party coverage. High-intent researchers.
Worked example · Tech

In tech, AI answers favor trade press over mainstream news. TechRadar is ChatGPT's top tech domain; Claude and Gemini lean on Medium and Quora; YouTube, Quora, and Reddit recur across all three. Tech ranks 13th of 17 sectors at a 24% citation rate. So the placement targets are niche, high-relevance outlets, not general press.

84%

Of AI citations come from earned media, not your own pages. Third-party authority wins.

20,000+

Distinct outlets cited across models, with little overlap. Each engine is a separate pitch.

Trade > News

In tech, trade publications outrank mainstream news. Target niche, relevant outlets.

Sources: citation patterns and tech figures from Muck Rack Generative Pulse, "What is AI Reading?" (tech edition, July 2026), based on 1M+ cited links. B2B referral shares brand-averaged from the Goodie 2026 AI Search Traffic Report (web only), directional. Copilot mirrors ChatGPT's Bing pool with the smallest share and is not shown. Verify current figures before publishing.

Results

The engagement half, proven.

Real outcomes from prior builds. Human referral, before AI entered the room.

Consumer · Digital product

Fortune Cookie → SecondFortune

35%
click rate at launch
~78M
monthly uniques

A zero-profit icon turned into a platform. Disney came aboard.

DTC food · Retail to online

Uli's Famous Sausage

+50%
online sales, 3 months
+70%
site traffic

The store closed. We rebuilt the whole engine online.

Hospitality SaaS · US entry

MyCheck

Exit
acquired by Shiji Group
70+
accounts: Wyndham, Red Lion, Alipay

Repositioned a consumer app to B2B SaaS for US entry. Founders got their exit.

Health · Community network

Healtheo360

25 →
to six-figure membership
2–3x
membership, month over month

From 25 members to six figures on engagement metrics alone.

The Strategy Session

Find your Right Angle.

Thirty minutes. Bring the business. Leave with the one thing worth building everything else around.

Find Your Right Angle
30 Minutes  ·  No Pitch Deck  ·  No Obligation