Boston • New York • Detroit

Visibility + Engagement = Opportunity

Opportunities no one saw coming.

Six engagements, the same equation running. Here is what came out.

A zero-profit cultural icon turned into a platform. A butcher who lost his storefront and gained a national one. A consumer app repositioned into an acquisition. Different industries, same equation.

35%
click rate at launch
+50%
online sales, 3 months
25 →
to six-figure membership
Exit
acquired by Shiji Group
START HERE

Six studies. Pick your parallel.

Each one opens in full: the challenge, what we built, and what it produced.

01
CONSUMER · DIGITAL PRODUCT

Fortune Cookie → SecondFortune

Seven million cookies a day, 80% market share, zero profit per unit. We moved the moment people actually care about onto the phone already sitting on the table.

35% click rate · ~78M monthly uniques · Disney partnership
Read →
02
DTC FOOD · RETAIL TO ONLINE

Uli's Famous Sausage

A German master butcher lost his Pike Place Market storefront. We rebuilt the business as e-commerce, with recipe content driving consumers and direct outreach opening wholesale doors.

+50% online sales · +70% traffic · +40% social following
Read →
03
HOSPITALITY SAAS · US ENTRY

MyCheck

Successful in Israel, facing a crowded US market. Rather than compete for consumers, we repositioned the same core technology as hospitality SaaS and aimed it at a better buyer.

Acquired by Shiji Group · 70+ accounts including Wyndham, Alipay
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04
HEALTH · COMMUNITY NETWORK

Healtheo360

Everyone asked the same question: do you have a million members? We couldn't say yes, so we changed the metric that mattered and told the growth story until the size caught up.

25 members to six figures · 2–3x growth month over month
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05
RETAIL · IN-STORE EXPERIENCE

Total Wine & More

Most wine customers are novices who need help, and hiring staff to give it was too costly to scale. In-store kiosks delivered recommendations and region guides without adding headcount.

Outcome metrics pending client confirmation
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06
CONSUMER TECH · PRODUCT INVENTION

iMSGer → Cacheit Wallet

Five patents around QR aggregation and no consumer product to put them in. We invented Cacheit, a wallet collecting QR promotions from everyday life into one place on the phone.

Outcome metrics pending client confirmation
Read →
SELECTED WORK

Built for names you know.

Strategy, development, and design engagements where the work speaks before the numbers do.

Harvard Business School
Elevator Pitch Builder, The Rules of Business
PUMA
Running technology and product site
Tenement Museum
Lower East Side museum website
Esquire
Best Dressed Real Man, Esquire Soho
THE STRATEGY SESSION

Find your Right Angle.

Thirty minutes. Bring the business. Leave with the one thing worth building everything else around.

Find your Right Angle
30 minutes · No pitch deck · No obligation