Boston • New York • Detroit
Boston • New York • Detroit
Visibility + Engagement = Opportunity
He built Recommendation Marketing and The Engagement Engine. Two systems for getting companies recommended by buyers, and by the AI those buyers ask first.
No one buys laundry detergent because of its chemical compounds. They buy it because it gets blood out.
That’s marketing.
Whether your organization is just getting out of the starting gate or capitalizing on its success, my agencies have taken companies from the kitchen table to acquisition, IPO, and everywhere in between.
The Engagement Engine is the system that came out of that work. Five parts, and they only pay off when they run together. Recommendation Marketing is what it’s for: getting chosen before the first conversation.
Let’s build a measurable action plan so that your organization attracts the right leads, turns those leads into sales, and supports the advocates who champion you.
I look forward to it.
B. Randall Willis Founder, Right Angle
Selected work Harvard Business School · PUMA · Tenement Museum · Esquire
